MYA press release June 2007

The Raft appointed to launch MYA, Make Yourself Amazing Cosmetic Surgery

Full Service Advertising agency The Raft have worked with MYA, Make Yourself Amazing, to develop the branding and above the line advertising for their new Cosmetic Surgery business.

MYA has been launched by John Ryan, ex-Transform Medical founder, who brings 25 years of cosmetic surgery experience to create a passionate, fresh thinking company offering a full range of surgical and non-surgical procedures.

Phil Storton, Managing Director of The Raft states:

“Developing the Make Yourself Amazing brand from scratch has been an exciting and challenging project for The Raft. Our creative and brand strategy combined with the experience of John Ryan, now positions MYA as a major force in the Cosmetic Surgery industry of this Country”

MYA offer a range of affordable, flexible finance packages plus a national network of consultation centres initially in London, Leeds, Manchester and Newcastle.

John Ryan states,

“In creating Make Yourself Amazing, I’ve been able to bring together a cosmetic surgery ‘dream team’ including some of the most skilful and experienced surgeons in the world. The creativity and experience of The Raft has been instrumental in developing an excellent brand to drive the business forward”

The Raft are also managing the creative aspects of an intensive integrated advertising campaign which includes press ads, online advertising and Direct Marketing in year one.

The Raft, based in Wilmslow, Cheshire was founded in 2003 by ex-BDH\TBWA employees Phil Storton and Shaun Keefe and includes Creative Director Mark Gass, ex-Executive Creative Director of TBWA Hunt\ Lascaris of Durban, South Africa. Clients include SPAR International, Lex Vehicle Leasing, IKON Footwear, Seabrook Crisps and LateRooms.com.