The Raft wins 4-way pitch for SAS Daniels

SAS Daniels, created following the merger of two major Cheshire law firms has appointed The Raft as its Advertising Agency after an extensive 4 way pitch process.

Daniels, which has offices in Macclesfield and Congleton, is to join forces with SAS Lawyers, of Stockport and Bramhall, in June. The link-up will create a 140-strong outfit with 19 partners and the creation of a £6m-turnover practice.

The Raft has been appointed to handle the full re-brand of the SAS Daniels, including corporate identity, logo development, brochures, and a full launch campaign including regional press, outdoor and radio.

Combining incisive strategy and creative which breaks the mould for the legal sector, The Raft has created an eye-catching and edgy campaign, which repositions SAS Daniels as a modern, dynamic law firm.